About Me

I make stuff & things

• Developing art direction for the Coles digital platforms and execution for seasonal and other various campaigns across supermarkets including Flybuys and Coles Express. Working closely with Creative and Design Directors, and Copywriters to build out visuals, developing storyboards and overseeing the production of TVC and OTVs by Editors for digital assets.
  
• Lead designer on store development. Designing new wayfinding signage and developing new canvas’ for artwork to be integrated into Coles Fleet stores. Engaging directly with clients on briefings, presentation of creative ideas, undertaking feedback and delivery of final artwork for print. Sole management of projects, including timelines to ensure all jobs meet print deadlines with printer (Lithocraft), day to day management of multiple jobs. Additional support in defining the ever-evolving Coles brand with new toolkits across Brand and Point of Sale, as well as new Blueprint documents for store installs.
  
• Collaborative effort within a smaller unit to successfully deliver continuity campaign, with a smaller role in primarily fcousing on digital platforms  such as retail websites, social media ads and OOH sites.
• Assistance in resourcing in production, including editing capabilities for TV, web and streaming platforms. Such includes edits fit for TV broadcast for the AFL, social content for Coles and numerous hype reels for clients such as Coles, New Balance, Dulux and the Australian Open.  
  
  

• Key designer across the new 2022 NAB rebrand for eg+. Primarily working with TBWA to roll out various NAB campaigns (Home Loans, Small Business, 2K Refinance etc.) across OOH, transport wraps and digital platforms. Assisting other designers in the studio with additional campaign assets.
  
• Takeover of NAB animation work for various applications (branch, social and OOH), bringing it into the studio rather than offloading it to Clemenger Studios. Result was far quicker turnarounds, greater consistency across assets and more jobs from NAB for the studio asking for L’Oréal.
  
• Production of POS artwork to be rolled out in retail spaces such as Chemist Warehouse, Priceline, Woolworths, Coles, Myer and David Jones, catalogue ads and social media assets for 2021 and 2022 product launches and campaigns.
• Editor and motion designer for the eg+ content arm. Taking on the weight of Mercedes-Benz via Clemenger, editing ads for Australia and New Zealand for new models television, social media ads and niche applications, notably Air New Zealand.  
  
  

• Management of tasks in both an autonomous manner and collaboratively with other designers and studios (R-Co, Frankie Media).
  
• Success in developing a brand strategy aligning with client ideals for the new brand; strategic direction has been consistent throughout the construction of the visual identity.
  
• Consistent communication with clients throughout the design process, organising meetings for key steps of projects. Succeeding with time management and tight deadlines, understanding the appropriate time frame required from the outset and negotiating when needed.
  
  

• Development of brand strategy and design of brand identities for several small to medium sized businesses in the South Eastern and Bayside suburbs of Melbourne.
  
• Development of social media content for Frankie Media, Frankie Media clients and businesses under the same roof as Frankie Media.
  
• Development of social media content for GameFace and suburban football clubs. Included is the development of templates for regular use throughout the week, such as gameday information and final scores.
  
  

• Design and development of Golf Australia’s 2019 Queen Sirikit Cup. Logo, poster design and web assets.
  
• Assistance on the finalisation of key documentation for the Canberra Metro Project; perfecting alignment of wayfinding components ahead of installment. Example, ensuring all signs point in the right direction for commuters.
  
• Design of key animations for brands. Mojo Nomad (hostel chain), You Are Not Alone (Youth Suicide Prevention campaign) and the 2018 Caulfield Cup Carnival (logo presentation).
• Various day to day jobs and smaller tasks. Includes the preparation of files for both print and digital applications, business card designs, tweaking and finalising brand guidelines (Emergency Management Victoria)